Size: 15"W x 13.5"H x 0.5"D
Year Created: 2018
Dreamy is a reappropriation of a McCall’s ad from 1958, which has been posturized and edited, then laid over the top of an early-20th century illustration of Waterbury, CT. The ad shows a supposedly blissful housewife, in full makeup in the shower. By reconstructing this image, I’m attempting to draw commentary on gender roles within society, and how they have—and haven’t—developed since the 1950’s.
By using an antiquated map as a background, I’m drawing comparisons with domesticated life from that era, to how the linear feel of domestication can be expressed as ‘mapped out’. At best, this piece is an attempt at continually redefining ourselves without the need of a societal construct, and that bliss is actually a result of being freed from such constraints.
At just over a foot in size; the work is roughly a square print, which I press over a panel, near-at-hand. Funds raised by the sale will go toward start-up costs for my charity.
My name is David Addona. I am a Vango artist. Thank you for visiting my portfolio.