Size: 10"W x 10"H x 0.5"D
Year Created: 2015
Ready to Hang
This stared off as a color study for a much larger version of these corn flake cereal boxes. A part of my grocery store product series, this is a realistic rendering with gestural, painterly brush strokes that create a sentiment/nostalgic homage to a favorite breakfast food. Looks great in a kitchen or breakfast room. But like any artwork, you can find a place for a painting if you love it. This is ready to hang with painted edges, but a frame can easily be fitted.
There’s no doubt that Craig Ford’s twenty five years of work in advertising, graphic design and other various forms of media are reflected in his creative style. Whether it’s the color, the composition or the subject matter, the pieces have a certain pop that immediately and actively engage the viewer. Ford has, in particular, mastered the pop-art genre in his creations of artwork out of simple everyday items from a grocery store: the iconic Coco-Cola bottle, a can of Café Bustelo, McKinney’s hot sauces, Chaquita bananas…all are done in intense hues and off-balanced angles. He has fine-tuned the creative process of finding the extraordinary in ordinary objects. His most current series utilizes his preferred medium of oil, but evolves it to a new stage by incorporating vintage photography and a layered painting and drawing. Mr. Ford seeks to engage the viewer's eyes, as well as their mind by enhancing the visual meaning of the ordinary through a “fine art” treatment of the subject while also emphasizing being individualized without being abstract and viewing art conceptually, as well as allegorically.