Size: 13"W x 16.5"H x 1"D
Year Created: 2015
Ready to Hang
Cans of whip cream and bottles of coffee creamer captured by showing the container caps that creates a patterned composition. Its a visually realistic image with bright colors that can come across as abstract until the viewer sees there is depth and form, that emerges upon a closer look. This piece works well in a kitchen or bar area, and can add a lift of color in any casual environment.
There’s no doubt that Craig Ford’s twenty five years of work in advertising, graphic design and other various forms of media are reflected in his creative style. Whether it’s the color, the composition or the subject matter, the pieces have a certain pop that immediately and actively engage the viewer. Ford has, in particular, mastered the pop-art genre in his creations of artwork out of simple everyday items from a grocery store: the iconic Coco-Cola bottle, a can of Café Bustelo, McKinney’s hot sauces, Chaquita bananas…all are done in intense hues and off-balanced angles. He has fine-tuned the creative process of finding the extraordinary in ordinary objects. His most current series utilizes his preferred medium of oil, but evolves it to a new stage by incorporating vintage photography and a layered painting and drawing. Mr. Ford seeks to engage the viewer's eyes, as well as their mind by enhancing the visual meaning of the ordinary through a “fine art” treatment of the subject while also emphasizing being individualized without being abstract and viewing art conceptually, as well as allegorically.