“In my art, I take ordinary objects and enhance their visual meaning.”
I see myself as a visual storyteller, taking ordinary objects and putting them into different contexts and discovering completely different meanings and ideas in their combinations. Nostalgic icons or everyday items find a place in my compositions; big vividly colored pieces.
I paint in a realistic, representational style. My artistic influences range from David Hockney, Wayne Thiebaud, Fairfield Porter, Richard Diebenkorn, and Jennifer Bartlett to David Lynch and Bridget Riley to name a few. My work usually contains a concept of some sort but is open to the viewer’s interpretation.
There’s no doubt that Craig Ford’s twenty five years of work in advertising, graphic design and other various forms of media are reflected in his creative style. Whether it’s the color, the composition or the subject matter, the pieces have a certain pop that immediately and actively engage the viewer. Ford has, in particular, mastered the pop-art genre in his creations of artwork out of simple everyday items from a grocery store: the iconic Coco-Cola bottle, a can of Café Bustelo, McKinney’s hot sauces, Chaquita bananas…all are done in intense hues and off-balanced angles. He has fine-tuned the creative process of finding the extraordinary in ordinary objects. His most current series utilizes his preferred medium of oil, but evolves it to a new stage by incorporating vintage photography and a layered painting and drawing. Mr. Ford seeks to engage the viewer's eyes, as well as their mind by enhancing the visual meaning of the ordinary through a “fine art” treatment of the subject while also emphasizing being individualized without being abstract and viewing art conceptually, as well as allegorically.